March 04, 2004
a little mental_floss'n for steph and others...
well here it is and it will be being published soon too, the redesign of one the the mental floss departments, Scatterbrained. CLICK HERE
i will give i quick synopsis of my thoughts when doing these designs.
A. The goals were to give the pages structure and hierarchy while keeping a very jocular feeling.
B. So i created a large bar on the sides of the pages to signify which department you were in and then put the title in a large block to try and protect it from the craziness of the rest of the page and to make sure it is seen first. then i used a four column grid with rules to give stucture. then to break up that structure and to use it to my advantage i mainly used silhouetted images and ran them over and cut them off with the rules. and tried to turn the 2 demensional page into as three demensional a space as possible.
C. my favorite pages are pages 1-2 Novel Ideas, and the pages 5-6 Naked Lunch.
P.S. the spread image of the cover is for the start of the feature section.
Posted by: winslow at March 4, 2004 01:45 PMrawwr
ive been reading "outside" magazine like a champ lately and i think you would be a perfect fit for that magazine. you should call them. they already have super cool design but you could make it super cooler and you would be designing for all those fun outdoor acivities you like to do. i am so smart. call them!
Posted by: giga at March 8, 2004 08:04 AMwow, slo those are great!! So how do they feel about it (mental floss)? I really like these, and you regularly doing things for them? Coo Coo
thanks for showing them
as far as i know, everyone there really likes them. and i should be doing stuff for them again, i would expect, although nothing is set in stone, but i think i will be working on the next issue too.
Posted by: winslow at March 9, 2004 02:22 PM