designerdlog

eric, is there anymore you can tell us about the purpose of the logo/company. some more background is always useful in giving advice/opinions.

before you have time to repond, i will go ahead and put in two cents with no background knowledge.

i keep wanting to see rocking chair backs in the mark, i know they are probably supposed to be glasses, but with 'rock in the name and the abstraction of them i see chair backs, specifically rocking chair backs, one think that would definitely make these soda, would be bubbles in the glasses.

i will await your response and explanation now, and comment more then.

on second thought one more question, why the one side breaking the box, but nothing else.

ok, that is all, i swear...

just kidding, one more thing–-glad you wanted to post and did. tell your friends

I definitely thought they were rocking chairs, especially with the repeating pattern in a lighter color - a "trail" if you will. If you're going for a glass (which I don't think you are) it's not there. Also, go ahead and break the box at the top too. That little stick is dying to get out...

The type has a little bit of a moire effect to it. The "Golden" is cropped so much that it becomes hard to read. Also, b/c "Redrock" is so thin, when you crop it (if I didn't know better, and only when it's small) I might read "Bedrock".

If this is suppsed to exude the "experience" of drinking ginger ale, I don't think it does so. Ginger Ale is almost clear and bubbly. These strong colors and heavy blocks of type don't really convey the "light and refreshing" taste of ginger ale. I know that the name has Redrock/Golden in it, and that's probably why you made the chairs red/gold. But, I wouldn't stick to the literal, and I would sit down with a nice glass of ginger ale and actually LOOK at it. What do you see? Colors? Textures? And how can you translate that into a mark?

Personally, I think you're trying to convey a chair - but I say add bubbles IN the chair. Make it both a chair AND a glass of ginger ale. Much more clever...and it would add to the "experience".

as i was writing my last comments i realized that there was a distinct possiblity that they were rocking chairs, but that is neither here nor there.

definitely thing that the backgound shape is stopping your motion, and should be smaller or the chair backs need to be bigger and break out of it more to show more motion. also if the type weren't justified under the boxy shape that would probably add to the motion and excitement in the mark.

word to what angie said about ginger ale: I don't think it does so. Ginger Ale is almost clear and bubbly. These strong colors and heavy blocks of type don't really convey the "light and refreshing" taste of ginger ale.. i definitely want to see ginger ale addressed more in it, or something more specific to ginger ale than rocking chairs, and i think that making the mark be both rocking chairs and ginger ale could be nice, definitely all you need is bubbles, and those could be applied in any number of ways to add more excitement and more "clues"

also, odd numbers are always more interesting than evens, so you might consider adding another chair/glass to the mark to give it more movement. and some transparency between those glasses could really give that ginger ale feel.

and another thought -- you might consider pulling red rock apart from the rest of the type, so that it is understood to be the brand and not the product, and so that if there were other products it could always be positioned similarly to build the brand, just a thought

note to angie -- did you mean to say moire? because as you will remember from production moire patterns occur in 4 color printing when the dots form a pattern. is that what you meant to say there? or what did you mean by that.

NERDS! - moire?? hmmm

Yea, I meant that. However, I wasn't meaning that it necesarily looked like a pattern of dots. I was referring to how the text made me a little nauseous when I looked at it. Black-white-black-white...it was just a little too crazy.

oh, ok, i'll just have to take your word on that for now. we won't make any mention of this to richard...