designerdlog

Well, for once, I'm going to contridict Richard (gasp!!!) - I liked the green. It made the flower look fresh and lively. People in this city gravitate towards things that feel fresh and lively b/c everything else is so gray, dull, and dirty.

The dropping of the flower does, in my opinion, keep it from reading as an "r." However, in a way it makes the mark seem a little off balanced and feel as if it's falling to the right. How about trying something to balance it, like making the second leg of the M drop down a bit below the baseline? Or not lower the flower so much? I have no idea what that'd look like but I'd play around with some other options. I'd also play with perspective. The lowering of the mark technically puts it "closer to the viewer," like in a painting.

As for the leaf, I think you should keep it. It adds a little something to the mark and will be needed if you ever decided to have the flower on its own. I like the thinner option of the two leaves. And I'm really glad you changed the shape of the stem to have more of an arch to it. The last one felt like it was falling a bit. Now it's just leaning.

I also think you could argue your choice to use a flower. it refers to the zen nature of Asian culture. That has a part of everything they do: architecture, furniture, clothing, COOKING... If I see one more damn Asian restaurant growing grass in the center of its table here, I'll puke.

the end.

i agree with angie about the colors, they feel very fall now, not spring, not like you will be getting fresh crisp vegatables with your dinner. however i do think that the whole thing holds together better now with more related colors, so maybe consider a more springish related scheme.

is this going to be a nice sit down restaurant, because with this mark it gives the feeling of a very rushed and fast eating experience, with the script and the italic of it, along with the flower swooshing off at the end, there is a very strong element of speed to this, which to me, doesn't invite me to a restaurant, i would like to go somewhere where i can sit down and take my time, and i don't get that feeling here.

as for the leaf on the mark, i don't think it is neccessary, but if you are going to do it, keep it thin like the third one.

my last thought is, have you played with it without a stem on the flowers, and just have the flowers as the mark/marks somehow arranged with the type? or what does it look like with the flower at the front laying over the M instead of just shooting out in to space. it could work well with the d that way to keep your eye in the mark and not shoot it off the end, but that could also alienate the "ai" so, i don't know. thinking out loud

one more thought, is that i get a more polenesian (spelling?) feeling from this than asian, is this a specific asian flower you are using? because it reminds me more of the flowers you get in hawaii as a lai.

what if your "d" was your flower mark?

my favorite ones of these are the 2nd and 3rd,
in the last one the flower getting too big. and in the first one the flower stem doesn't have as nice of a curve to it.

sorry i am posing so many questions, hopefully some of them are helpful.

taft out